UnderGraduate Certificate in Product and Brand Management

One Choice, Infinite Horizons

Program Overview

In our Product and Brand Management program at Brookwood University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.

Courses offered in Undergraduate Certificate in PRODUCT & BRAND MANAGEMENT

Module 1

  • Course Name

  • Credit Hours

  • Marketing Channels

    The course focuses on one of the elements of the marketing mix – distribution. You will get acquainted with the elements of market channel operations and management and understand relationships between channel members.

  • 6 Credits

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  • Current Issues in Brand Management

    This course is about how brands are viewed, built, managed, and measured to ensure firms’ superiority and sustainability in profits. To explore such issues, this course provides relevant and up to-date theories, concepts, techniques, and models in branding.

  • 6 Credits

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  • Marketing of High Technology Products

    The course “Marketing of High Technology Products” presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment.

  • 6 Credits

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Program Overview

  • Eligibility Criteria
    High school diploma, GED or equiv. International Education

  • Credit Hours
    18 Hours

  • Courses Offered
    3

  • Course Duration
    2 Months (Self-Paced) Program

  • Estimated Fee
    $2,340

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Marketing Channels

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing channel concepts
    The channel participants
  In Section 2 of this course you will cover these topics:
    The environment of marketing channels
  In Section 3 of this exam you will be evaluated on below listed topics:
    Behavioral processes in marketing channels
    Strategy in marketing channels.
  In Section 4 of this course you will cover these topics:
    Designing the marketing channel
    Selecting the channel members
  In Section 5 of this course you will cover these topics:
    Target markets and channel design strategy
    Motivating the channel members
    Promotion through the marketing channel
    Evaluating channel member performance
    Direct selling and direct marketing channel systems
    Marketing channels for services.

Current Issues in Brand Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The world of advertising and integrated brand promotion.
  In Section 2 of this course you will cover these topics:
    The structure of the advertising industry: advertisers, advertising agencies, and support organizations.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The evolution of promoting and advertising brands.
  In Section 4 of this course you will cover these topics:
    Social, ethical, and regulatory aspects of advertising.
  In Section 5 of this course you will cover these topics:
    Advertising, integrated brand promotion and consumer behavior.

Marketing of High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.
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Course Details