Masters in Tourism Destination & Event Planning

One Choice, Infinite Horizons

Program Overview

The Tourism Destination & Event Planning program focuses on managing tourism and event activities. Students learn to plan, organize, and promote tourism initiatives and events, enhancing destination appeal and delivering exceptional visitor experiences.

Courses offered in Masters Degree in TOURISM DESTINATION & EVENT PLANNING

Module 1

  • Course Name

  • Credit Hours

  • Sales and Sales Management

    This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

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  • Advanced International Advertising

    This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

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  • Advertising Management

    This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

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  • Internet Advertising

    This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

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  • Marketing Management

    This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

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Module 2

Program Overview

  • Eligibility Criteria
    Bachelor's Degree or equiv. international education

  • Credit Hours
    60 Hours

  • Courses Offered
    10

  • Course Duration
    1 Year (Self-Paced)

  • Estimated Fee
    $27,000

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Tourism Destination & Event Planning Concepts

Topics Covered in This Course:
  In Section 1 Advanced Destination Development of this course you will cover these topics:
  • Advanced Destination Analysis
  • Destination Investment Strategies
  • Sustainable Destination Practices
  In Section 2 Emerging Technologies in Tourism and Events of this course you will cover these topics:
  • AI and Machine Learning in Tourism
  • Blockchain for Tourism Management
  • Advanced Data Analytics
  In Section 3 Global Tourism and Event Planning Practices of this course you will cover these topics:
  • International Tourism Strategies
  • CrossCultural Event Planning
  • Global Tourism Trends
  In Section 4 Risk-Based Tourism and Event Planning of this course you will cover these topics:
  • Advanced Risk Assessment Techniques
  • RiskBased Planning Strategies
  • Implementing RiskBased Approaches
  In Section 5 Sustainable Tourism and Event Planning of this course you will cover these topics:
  • Sustainable Tourism and Event Practices
  • Environmental and Social Impact Assessments
  • Integrating Sustainability into Planning

Professional Practice in Tourism Destination & Event Planning

Topics Covered in This Course:
  In Section 1 Professional Skills Development of this course you will cover these topics:
  • Effective Communication Skills
  • Professional Writing and Reporting
  • Presentation and Public Speaking
  In Section 2 Career Planning and Development of this course you will cover these topics:
  • Job Search Strategies in Tourism and Events
  • Resume and Cover Letter Writing
  • Interview Preparation
  In Section 3 Ethics and Professionalism in Tourism and Events of this course you will cover these topics:
  • Professional Ethics in Tourism and Events
  • Building Professional Relationships
  • Maintaining Professional Boundaries
  In Section 4 Networking and Mentorship in Tourism and Events of this course you will cover these topics:
  • Building a Professional Network
  • Finding and Working with Mentors
  • Professional Organizations and Associations
  In Section 5 Continuing Education and Lifelong Learning in Tourism and Events of this course you will cover these topics:
  • Importance of Continuing Education
  • Identifying Learning Opportunities
  • Personal and Professional Growth

Tourism Destination & Event Planning Innovations

Topics Covered in This Course:
  In Section 1 Technological Innovations in Tourism and Events of this course you will cover these topics:
  • AI and Machine Learning in Tourism
  • Blockchain Technology
  • Advanced Data Analytics
  In Section 2 Process Innovations in Tourism and Events of this course you will cover these topics:
  • Lean Tourism Practices
  • Agile Event Planning
  • Workflow Optimization
  In Section 3 Service Delivery Innovations in Tourism and Events of this course you will cover these topics:
  • Enhancing Tourism and Event Services
  • Tourism and Events as a Service (TEaaS)
  • Integrated Tourism and Event Solutions
  In Section 4 Innovation Implementation in Tourism and Events of this course you will cover these topics:
  • Change Management Strategies
  • Overcoming Barriers to Innovation
  • Case Studies of Successful Innovations
  In Section 5 Future Trends in Tourism and Events of this course you will cover these topics:
  • Predictive Analytics in Tourism and Events
  • Sustainable Tourism and Event Practices
  • Emerging Tourism and Event Models

Tourism Destination & Event Planning Leadership

Topics Covered in This Course:
  In Section 1 Leadership Theories and Models in Tourism and Events of this course you will cover these topics:
  • Classical and Contemporary Leadership Theories
  • Leadership Styles and Applications
  • Situational Leadership in Tourism and Events
  In Section 2 Developing Leadership Skills for Tourism and Events of this course you will cover these topics:
  • Communication and Interpersonal Skills
  • Conflict Resolution and Negotiation
  • Emotional Intelligence in Tourism and Events
  In Section 3 Leading Tourism and Event Teams of this course you will cover these topics:
  • Team Dynamics and Collaboration
  • Motivating and Inspiring Teams
  • Leading Diverse and Multidisciplinary Teams
  In Section 4 Strategic Leadership in Tourism and Events of this course you will cover these topics:
  • Visionary Leadership
  • Strategic Thinking and Planning
  • Leading Organizational Change
  In Section 5 Ethical Leadership in Tourism and Events of this course you will cover these topics:
  • Ethical DecisionMaking in Tourism and Events
  • Integrity and Accountability
  • Building a Culture of Ethics

Tourism Destination & Event Planning Research Methods

Topics Covered in This Course:
  In Section 1 Introduction to Tourism and Event Research of this course you will cover these topics:
  • Importance of Research in Tourism and Events
  • Types of Research Methodologies
  • Research Ethics and Integrity
  In Section 2 Quantitative Research Methods in Tourism and Events of this course you will cover these topics:
  • Survey Design and Administration
  • Statistical Analysis Techniques
  • Quantitative Data Interpretation
  In Section 3 Qualitative Research Methods in Tourism and Events of this course you will cover these topics:
  • Qualitative Data Collection Methods
  • Thematic Analysis
  • Case Study Research
  In Section 4 Mixed Methods Research in Tourism and Events of this course you will cover these topics:
  • Combining Quantitative and Qualitative Approaches
  • Mixed Methods Design
  • Data Integration and Analysis
  In Section 5 Research Project Development in Tourism and Events of this course you will cover these topics:
  • Formulating Research Questions
  • Literature Review and Hypothesis Development
  • Conducting and Reporting Research
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Course Details