Masters in Logistics Management

One Choice, Infinite Horizons

Program Overview

Brookwood University's Logistics Management program offers students a well-rounded education that combines academic rigor with hands-on experience. Our dedicated faculty members create a supportive learning environment, equipping students with the knowledge, skills, and critical thinking abilities necessary for success in the field of logistics management.

Courses offered in Masters Degree in LOGISTICS MANAGEMENT

Module 1

  • Course Name

  • Credit Hours

  • Sales and Sales Management

    This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

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  • Advanced International Advertising

    This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

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  • Advertising Management

    This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

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  • Internet Advertising

    This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

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  • Marketing Management

    This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

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Module 2

Program Overview

  • Eligibility Criteria
    Bachelor's Degree or equiv. international education

  • Credit Hours
    60 Hours

  • Courses Offered
    10

  • Course Duration
    1 Year (Self-Paced)

  • Estimated Fee
    $27,000

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Business Logistics Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Business logistics/supply chain and #8212;a vital subject.
    Logistics strategy/supply chain and planning.
  In Section 2 of this course you will cover these topics:
    The logistics/supply chain product.
    Logistics/supply chain customer service.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Order processing and information systems.
    Transport fundamentals.
  In Section 4 of this course you will cover these topics:
    Transport decisions.
    Forecasting supply chain requirements.
  In Section 5 of this course you will cover these topics:
    Inventory policy decisions.
    Purchasing and supply scheduling decisions.
    The storage and handling system.
    Storage and handling decisions.
    Facility location.
    The network planning process.
    Logistics/supply chain organization.
    Logistics/supply chain control.

Supply Contract Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Logistics and competitive strategy
  In Section 2 of this course you will cover these topics:
    Logistics and customer value
  In Section 3 of this exam you will be evaluated on below listed topics:
    Measuring logistics costs and performance
    Creating the agile supply chain
  In Section 4 of this course you will cover these topics:
    Managing the global pipeline
    Managing the supply chain in an era of uncertainty
  In Section 5 of this course you will cover these topics:
    Managing networks and relationships
    Overcoming the barriers to supply chain integration

Advanced Supply Chain Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Supply chain management and competitive strategy
    Customer fulfillment strategies
    Process thinking: scm and #39;s foundation
  In Section 2 of this course you will cover these topics:
    The new product development process: managing the idea infrastructure
    The order fulfillment process: managing the physical flow infrastructure
    Scanning and global supply chain design
  In Section 3 of this exam you will be evaluated on below listed topics:
    Supply chain mapping
    Supply chain cost management
    Core competencies and outsourcing
  In Section 4 of this course you will cover these topics:
    Supply chain rationalization and role shifting
    Relationship management
    Information sharing
  In Section 5 of this course you will cover these topics:
    Performance measurement
    People management: bridge or barrier to scm
    Collaborative innovation

Contemporary Logistics

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Logistics and the supply chain
    The supply chain management concept
  In Section 2 of this course you will cover these topics:
    Logistics and information technology
    Demand management, order management and customer service
  In Section 3 of this exam you will be evaluated on below listed topics:
    Protective packaging and materials handling
    Transportation
  In Section 4 of this course you will cover these topics:
    Transportation management
    Distribution center, warehouse, and plant location
    Inventory management
  In Section 5 of this course you will cover these topics:
    Warehousing management
    Procurement
    International logistics
    Logistics systems controls
    Organizing and analyzing logistics systems

Operations Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to the field
    Operations strategy and competitiveness
    Project management
    Process analysis
  In Section 2 of this course you will cover these topics:
    Product design and process selectionmanufacturing
    Product design and process selectionservices
  In Section 3 of this exam you will be evaluated on below listed topics:
    Total quality management: focus on six sigma
    Operations consulting and reengineering
    Supply chain strategy
    Strategic capacity management
  In Section 4 of this course you will cover these topics:
    Just-in-time and lean systems
    Aggregate sales and operations planning
    Inventory control
  In Section 5 of this course you will cover these topics:
    Material requirements planning
    Operations scheduling
    Synchronous manufacturing and theory of constraints
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Course Details