Masters in Innovation Management & Change Management

One Choice, Infinite Horizons

Program Overview

The Innovation & Change Management program focuses on fostering creativity and managing organizational change. Students learn to drive innovation within organizations, implement change strategies, and adapt to evolving market and technological conditions to ensure organizational success.

Courses offered in Masters Degree in INNOVATION MANAGEMENT CHANGE MANAGEMENT

Module 1

  • Course Name

  • Credit Hours

  • Sales and Sales Management

    This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

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  • Advanced International Advertising

    This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

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  • Advertising Management

    This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

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  • Internet Advertising

    This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

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  • Marketing Management

    This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

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Module 2

Program Overview

  • Eligibility Criteria
    Bachelor's Degree or equiv. international education

  • Credit Hours
    60 Hours

  • Courses Offered
    10

  • Course Duration
    1 Year (Self-Paced)

  • Estimated Fee
    $27,000

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Innovation Management / Change Management Concepts

Topics Covered in This Course:
  In Section 1 Advanced Leadership in Innovation and Change of this course you will cover these topics:
  • Transformational Leadership
  • Executive Decision Making
  • Leadership Development Programs
  In Section 2 Emerging Trends in Innovation and Change of this course you will cover these topics:
  • Digital Transformation
  • Agile and Lean Practices
  • Sustainability and Innovation
  In Section 3 Global Innovation and Change Management of this course you will cover these topics:
  • Managing International Teams
  • CrossCultural Communication
  • Global Innovation and Change Trends
  In Section 4 Policy and Ethics in Innovation and Change of this course you will cover these topics:
  • Advanced Policy Development
  • Ethical Issues in Innovation and Change
  • Policy Advocacy and Reform
  In Section 5 Innovation and Change Implementation of this course you will cover these topics:
  • Innovation Strategies
  • Technology Integration
  • Case Studies in Innovation and Change

Innovation Management / Change Management Innovations

Topics Covered in This Course:
  In Section 1 Technological Innovations in Innovation and Change Management of this course you will cover these topics:
  • Digital Tools and Platforms
  • AI and Machine Learning
  • Data Analytics
  In Section 2 Process Innovations of this course you will cover these topics:
  • Agile and Lean Practices
  • Continuous Improvement
  • Workflow Optimization
  In Section 3 Employee Experience Innovations of this course you will cover these topics:
  • Employee Engagement Programs
  • Flexible Work Arrangements
  • Wellness and WellBeing Initiatives
  In Section 4 Innovation Implementation of this course you will cover these topics:
  • Change Management Strategies
  • Overcoming Barriers to Innovation
  • Case Studies of Success
  In Section 5 Future Trends in Innovation and Change Management of this course you will cover these topics:
  • Predictive Analytics
  • Gig Economy and Contingent Workforce
  • Sustainability in Innovation and Change

Innovation Management / Change Management Leadership

Topics Covered in This Course:
  In Section 1 Leadership Theories and Models of this course you will cover these topics:
  • Classical and Contemporary Theories
  • Leadership Styles and Applications
  • Situational Leadership
  In Section 2 Developing Leadership Skills of this course you will cover these topics:
  • Communication and Interpersonal Skills
  • Conflict Resolution and Negotiation
  • Emotional Intelligence
  In Section 3 Leading Innovation and Change Teams of this course you will cover these topics:
  • Team Dynamics and Collaboration
  • Motivating and Inspiring Teams
  • Leading Diverse Teams
  In Section 4 Strategic Leadership in Innovation and Change of this course you will cover these topics:
  • Visionary Leadership
  • Strategic Thinking
  • Leading Change Initiatives
  In Section 5 Ethical Leadership of this course you will cover these topics:
  • Ethical Decision Making in Innovation and Change
  • Integrity and Accountability
  • Building an Ethical Culture

Innovation Management / Change Management Research Methods

Topics Covered in This Course:
  In Section 1 Introduction to Research in Innovation and Change Management of this course you will cover these topics:
  • Importance of Research
  • Types of Research Methodologies
  • Research Ethics and Integrity
  In Section 2 Quantitative Research Methods of this course you will cover these topics:
  • Survey Design and Administration
  • Statistical Analysis Techniques
  • Quantitative Data Interpretation
  In Section 3 Qualitative Research Methods of this course you will cover these topics:
  • Qualitative Data Collection Methods
  • Thematic Analysis
  • Case Study Research
  In Section 4 Mixed Methods Research of this course you will cover these topics:
  • Combining Quantitative and Qualitative Approaches
  • Mixed Methods Design
  • Data Integration and Analysis
  In Section 5 Research Project Development of this course you will cover these topics:
  • Formulating Research Questions
  • Literature Review and Hypothesis Development
  • Conducting and Reporting Research

Professional Practice in Innovation Management / Change Management

Topics Covered in This Course:
  In Section 1 Professional Skills Development of this course you will cover these topics:
  • Effective Communication Skills
  • Professional Writing and Reporting
  • Presentation and Public Speaking
  In Section 2 Career Planning and Development of this course you will cover these topics:
  • Job Search Strategies
  • Resume and Cover Letter Writing
  • Interview Preparation
  In Section 3 Ethics and Professionalism of this course you will cover these topics:
  • Professional Ethics in Innovation and Change
  • Building Professional Relationships
  • Maintaining Professional Boundaries
  In Section 4 Networking and Mentorship of this course you will cover these topics:
  • Building a Professional Network
  • Finding and Working with Mentors
  • Professional Organizations and Associations
  In Section 5 Continuing Education and Lifelong Learning of this course you will cover these topics:
  • Importance of Continuing Education
  • Identifying Learning Opportunities
  • Personal and Professional Growth
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Course Details