Bachelors Degree in Online Marketing

One Choice, Infinite Horizons

Program Overview

The Online Marketing program at Brookwood University teaches students to create and execute effective digital marketing strategies. Students learn about various online platforms, tools, and techniques to engage audiences and drive business growth through targeted online campaigns.

Courses offered in Bachelors Degree in ONLINE MARKETING

Module 1

  • Course Name

  • Credit Hours

  • Introduction to the Humanities

    The course explores philosophic and artistic heritage of humanity expressed through a historical perspective on visual arts, music, and literature. Topics include myth, literature, art, music, television, cinema, and the theater. Also discussed are provocative issues in the humanities - religion, morality, happiness, death, freedom, and controversies in the arts.

  • 6 Credits

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  • Social and Cultural Geography

    Social and Cultural Geography considers why geography matters to the analysis and understanding social relations, cultural identity and social inequality. Course examines how social life is structured at a variety of scales with respect to ethnicity, industries, services, urban patterns, and resources of world as a whole.

  • 6 Credits

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  • English Composition

    English Composition provides you with rhetorical foundations that prepare them for academic and professional writing. You will learn the strategies and processes that successful writers employ as you work to accomplish specific purposes. You will develop skills in writing unified, coherent, well-developed essays using correct grammar and effective sentence structure.

  • 6 Credits

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  • College Algebra

    College Algebra provides an overview of the fundamental concepts of algebra: an understanding of the general concepts of relation and function; and the ability to solve practical problems using algebra.

  • 6 Credits

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  • World Religions

    World Religions course offers the broadest coverage of world religions as they exist today; helping you understand the ideology behind the many religions that strive today. While it is impossible to cover all religions, it does cover those of the vast majority of people.

  • 6 Credits

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  • Ethics

    Evenly balanced between theory and applications, this course shows you how to establish an ethical theory and how to apply it to a range of specific moral issues. This course examines ethical problems in such areas as mercy killing, personal relations, business, sexuality, medicine, and the environment.

  • 6 Credits

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  • Art Appreciation

    This course introduces the origins and historical development of art. Emphasis is placed on the relationship of design principles to various art forms including but not limited to sculpture, painting, and architecture. Upon completion, you should be able to identify and analyze a variety of artistic styles, periods, and media.

  • 6 Credits

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  • Pre-Calculus

    This course provides the mathematical foundation for an introductory calculus course. In addition to a brief review of basic algebra, the course covers equations and inequalities; functions, models, and graphs; polynomial and rational functions; exponential and logarithmic functions; trigonometric functions; and trigonometric identities and equations.

  • 6 Credits

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  • Human Biology

    This course is an introductory study of the human body, including the basic structure and function of the major organ systems (nervous, endocrine, circulatory, reproductive, etc.) and the effects of diet, exercise, stress and environmental change on human health.

  • 6 Credits

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  • World History

    World History course present the big picture, to facilitate comparison and assessment of change, and to highlight major developments in world's history. This course emphasizes the global interactions of major civilizations so that you can compare and assess changes in the patterns of interaction and the impact of global forces.

  • 6 Credits

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Module 2
Module 3

Program Overview

  • Eligibility Criteria
    High School Diploma, GED or equiv. International Education

  • Credit Hours
    144 Hours

  • Courses Offered
    24

  • Course Duration
    4 Year (Self-Paced) Program

  • Estimated Fee
    $31,680

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to the Humanities

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The art of thinking critically.
    Apollonian reason, dionysian intuition.
    Myth.
  In Section 2 of this course you will cover these topics:
    Literature.
    Art.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Music.
    The theater.
  In Section 4 of this course you will cover these topics:
    The musical stage.
    Television.
  In Section 5 of this course you will cover these topics:
    The cinema.
    Religion.
    Happiness.
    Morality.
    Life and death.

Social and Cultural Geography

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Mash-ups using google maps hand-held navigation devices
  In Section 2 of this course you will cover these topics:
    Mexican perspectives on undocumented immigration
  In Section 3 of this exam you will be evaluated on below listed topics:
    Building barriers in the middle east
  In Section 4 of this course you will cover these topics:
    Using air photos to make the case for war applying the concept of scale to war in iraq
  In Section 5 of this course you will cover these topics:
    Wal-mart in china
    Locating car parts plants
    Market segmentation

English Composition

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Writing to learn
    Critical thinking, reading, and viewing.
    Preparing.
  In Section 2 of this course you will cover these topics:
    Composing.
    Rewriting.
    Formulating arguments.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Using the internet for research
    Evaluating electronic and print sources.
    Apa documentation format.
  In Section 4 of this course you will cover these topics:
    Cms and cse formats.
    Writing in the disciplines
    Writing in the humanities.
  In Section 5 of this course you will cover these topics:
    Writing in the natural sciences.
    Writing in the social sciences
    Design principles

College Algebra

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Review of the real number system
    Linear equations, inequalities, and applications
  In Section 2 of this course you will cover these topics:
    Graphs, linear equations, and functions
  In Section 3 of this exam you will be evaluated on below listed topics:
    Systems of linear equations
  In Section 4 of this course you will cover these topics:
    Exponents, polynomials, and polynomial functions
    Factoring
    Rational expressions and functions
    Roots, radicals, and root functions
  In Section 5 of this course you will cover these topics:
    Quadratic equations and inequalities
    Additional graphs of functions and relations
    Inverse, exponential, and logarithmic functions
    Polynomial and rational functions
    Conic sections and systems of inequalities
    Further topics in algebra

World Religions

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Characteristics of basic religions
    Native american religions
  In Section 2 of this course you will cover these topics:
    African religions
    Hinduism
  In Section 3 of this exam you will be evaluated on below listed topics:
    Jainism
    Buddhism
  In Section 4 of this course you will cover these topics:
    Sikhism
    Chinese religions
  In Section 5 of this course you will cover these topics:
    Shinto
    Zoroastrianism
    Judaism
    Christianity
    Islam

Ethics

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    What is morality?
    Consequentialist -teleological- theories of morality
    Nonconsequentialist -deontological- theories of morality
  In Section 2 of this course you will cover these topics:
    Virtue ethics
    Absolutism versus relativism
    Freedom versus determinism
  In Section 3 of this exam you will be evaluated on below listed topics:
    Reward and punishment
    Setting up a moral system: basic assumptions and basic principles
    The taking of human life
  In Section 4 of this course you will cover these topics:
    Allowing someone to die, mercy death, and mercy killing
    Abortion
    Lying, cheating, breaking promises, and stealing
  In Section 5 of this course you will cover these topics:
    Morality, marriage, and human sexuality
    Bioethicsethical issues in medicine
    Business and media ethics
    Environmental ethics

Art Appreciation

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding art
    Visual elements
    Organizing principles of design
  In Section 2 of this course you will cover these topics:
    Drawing
    Painting
    Printmaking
  In Section 3 of this exam you will be evaluated on below listed topics:
    Graphic design
    Photography and filmmaking
    Digital art
  In Section 4 of this course you will cover these topics:
    Sculpture
    Crafts
    Product and clothing design
  In Section 5 of this course you will cover these topics:
    Architecture
    Designed settings
    Historical styles in western art
    Understanding art on all levels

Pre-Calculus

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Graphs
    Function and models
  In Section 2 of this course you will cover these topics:
    Polynomial and rational functions
    Exponential and logarithmic function
  In Section 3 of this exam you will be evaluated on below listed topics:
    Trigonomatic function
  In Section 4 of this course you will cover these topics:
    Analytic trigonometry
    Polar coordinates; vectors
    Analytic geometry
  In Section 5 of this course you will cover these topics:
    Systems of equations and inequalities
    Sequences; induction; the bionomial theorem

Human Biology

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Why study biology?
    Basics of biology, anatomy, and physiology.
    Determinism, biology, culture, and the ecological perspective.
  In Section 2 of this course you will cover these topics:
    Biological development and the human lifespan.
    Genetics, evolution, and human behavior.
    Human biology and intellect.
    The human genome project.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The biology of disability, health, illness, and treatment.
    Biology and mental illness
  In Section 4 of this course you will cover these topics:
    Biological elements of drugs, alcohol, and tobacco
    Human sexuality and sexual orientation.
    The biology of aging.
  In Section 5 of this course you will cover these topics:
    Public health and biology.
    Critical thinking and human biology

World History

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    From human prehistory to the rise of agriculture
    Early civilization
    Nomadic societies
    Classical civilization: china
  In Section 2 of this course you will cover these topics:
    Classical civilization: india
    Classical civilization in the mediterranean: persia, greece and rome
    The classical period: directions, diversities, and declines by 500 c.e.
    The rise of islam: civilization in the middle east
  In Section 3 of this exam you will be evaluated on below listed topics:
    India and southeast asia under the impact of islam
    Africa and islam
    East european civilization: byzantium and russia
    Western civilization: the middle ages
  In Section 4 of this course you will cover these topics:
    The spread of east asian civilization
    Centers of civilization in the americas
    The mongol interlude and the end of the postclassical period
    The west and the world: discovery, colonization, and trade
    Western civilization changes shape in the early modern centuries
  In Section 5 of this course you will cover these topics:
    The rise of eastern europe
    The ottoman and mughal empires
    East asia: vital trends in politics and trade
    The first industrial revolution: western society, 17801914
    World economy and western imperialism: africa and south asia
    The settler societies: the west on frontiers
    The development of latin american civilization
    The middle east and china in the imperialist century
    Russia and japan: industrialization outside the west
    World war i and the end of an era
    The west in the contemporary period
    Eastern european civilization
    East asia in the 20th- 22nd centuries
    India and southeast asia

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Fundamentals of Online Marketing

Topics Covered in This Course:
  In Section 1 Principles of Online Marketing of this course you will cover these topics:
  • Online Marketing Theories and Models
  • Strategic Role of Online Marketing
  • Best Practices in Online Marketing
  In Section 2 Pay-Per-Click (PPC) Advertising of this course you will cover these topics:
  • Introduction to PPC Advertising
  • Google Ads and Bing Ads
  • Campaign Setup and Management
  In Section 3 Affiliate Marketing of this course you will cover these topics:
  • Basics of Affiliate Marketing
  • Building an Affiliate Network
  • Tracking and Reporting
  In Section 4 Analytics and Measurement of this course you will cover these topics:
  • Importance of Analytics in Online Marketing
  • Web Analytics Tools
  • Measuring and Interpreting Data
  In Section 5 Ethics in Online Marketing of this course you will cover these topics:
  • Ethical Issues in Online Marketing
  • Data Privacy and Security
  • Maintaining Consumer Trust

Introduction to Online Marketing

Topics Covered in This Course:
  In Section 1 Basics of Online Marketing of this course you will cover these topics:
  • Definition and Scope of Online Marketing
  • Online Marketing Channels
  • Consumer Behavior Online
  In Section 2 Search Engine Optimization (SEO) of this course you will cover these topics:
  • Importance of SEO
  • OnPage and OffPage SEO Techniques
  • Keyword Research and Analysis
  In Section 3 Content Marketing of this course you will cover these topics:
  • Developing a Content Strategy
  • Content Creation and Distribution
  • Measuring Content Performance
  In Section 4 Social Media Marketing of this course you will cover these topics:
  • Social Media Platforms and Their Uses
  • Social Media Marketing Strategies
  • Engaging with Audiences on Social Media
  In Section 5 Email Marketing of this course you will cover these topics:
  • Building an Email List
  • Crafting Effective Email Campaigns
  • Analyzing Email Marketing Metrics

Online Marketing Principles

Topics Covered in This Course:
  In Section 1 Strategic Online Marketing Planning of this course you will cover these topics:
  • Developing Online Marketing Strategies
  • Digital Market Analysis
  • Planning Online Marketing Campaigns
  In Section 2 Consumer Behavior Online of this course you will cover these topics:
  • Understanding Online Consumer Behavior
  • Factors Influencing Online Purchases
  • Consumer DecisionMaking Process
  In Section 3 Digital Marketing Research of this course you will cover these topics:
  • Conducting Market Research Online
  • Tools for Digital Market Research
  • Analyzing Online Market Data
  In Section 4 Integrated Online Marketing Communications (IMC) of this course you will cover these topics:
  • IMC Strategies for Online Marketing
  • CrossChannel Integration
  • Digital Media Planning
  In Section 5 Mobile Marketing of this course you will cover these topics:
  • Mobile Marketing Strategies
  • Mobile App Marketing
  • SMS and Push Notifications

Online Marketing Analysis

Topics Covered in This Course:
  In Section 1 Digital Data Analytics of this course you will cover these topics:
  • Importance of Data in Online Marketing
  • Types of Digital Data
  • Data Collection and Management
  In Section 2 Web Analytics of this course you will cover these topics:
  • Setting Up Web Analytics
  • Tracking User Behavior
  • Analyzing Web Traffic
  In Section 3 Social Media Analytics of this course you will cover these topics:
  • Measuring Social Media Performance
  • Social Media Metrics
  • Tools for Social Media Analytics
  In Section 4 Email Marketing Analytics of this course you will cover these topics:
  • Analyzing Email Campaigns
  • Key Email Metrics
  • Improving Email Performance
  In Section 5 Conversion Rate Optimization (CRO) of this course you will cover these topics:
  • Understanding CRO
  • Techniques for CRO
  • A/B Testing and Multivariate Testing

Online Marketing Applications

Topics Covered in This Course:
  In Section 1 Case Studies in Online Marketing of this course you will cover these topics:
  • Analyzing Online Marketing Case Studies
  • Problem Solving and Decision Making
  • Lessons Learned
  In Section 2 Simulation Exercises of this course you will cover these topics:
  • Online Marketing Simulations
  • RolePlaying Scenarios
  • Debriefing and Analysis
  In Section 3 Digital Campaign Development of this course you will cover these topics:
  • Planning and Executing Digital Campaigns
  • Evaluating Campaign Effectiveness
  • Campaign Reporting
  In Section 4 Fieldwork and Internships of this course you will cover these topics:
  • Gaining Practical Experience in Online Marketing
  • Professional Development
  • Reflective Practice
  In Section 5 Capstone Projects of this course you will cover these topics:
  • Developing a Capstone Proposal in Online Marketing
  • Conducting Research and Analysis
  • Presenting Findings

Online Marketing Strategies

Topics Covered in This Course:
  In Section 1 Developing Online Marketing Strategies of this course you will cover these topics:
  • SWOT Analysis for Online Marketing
  • Competitive Analysis
  • Strategic Planning for Digital Campaigns
  In Section 2 Content Strategy and Development of this course you will cover these topics:
  • Creating Engaging Content
  • Content Marketing Funnel
  • Content Distribution Channels
  In Section 3 Social Media Strategy of this course you will cover these topics:
  • Social Media Strategy Development
  • Social Media Advertising
  • Influencer Marketing
  In Section 4 Email Marketing Strategy of this course you will cover these topics:
  • Building Effective Email Campaigns
  • Segmentation and Personalization
  • Email Marketing Automation
  In Section 5 Measuring Online Marketing Effectiveness of this course you will cover these topics:
  • Key Performance Indicators (KPIs)
  • ROI Measurement
  • Analyzing Campaign Performance
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Course Details