Associate to Bachelors in Advertising

One Choice, Infinite Horizons

Program Overview

In our Advertising program at Brookwood University, we provide students with a comprehensive and multifaceted education in the world of advertising. Our curriculum seamlessly blends academic depth with hands-on experience, ensuring that students acquire a profound understanding of financial principles, ethical accounting practices, and critical problem-solving skills.

Courses offered in Associate to Bachelors Degree in ADVERTISING

Module 1

  • Course Name

  • Credit Hours

  • Introduction to Business

    This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

  • 6 Credits

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  • Marketing Essentials

    This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

  • 6 Credits

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  • Business Communication

    This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

  • 6 Credits

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  • Fundamentals of Accounting

    The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

  • 6 Credits

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  • Introduction to Finance

    Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

  • 6 Credits

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  • Management & Administration

    The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

  • 6 Credits

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  • E-Business

    This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

  • 6 Credits

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  • Human Resources

    This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

  • 6 Credits

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Module 2

Program Overview

  • Eligibility Criteria
    High School Diploma, GED or equiv. International Education

  • Credit Hours
    84 Hours

  • Courses Offered
    14

  • Course Duration
    1 Year (Self-Paced) Program

  • Estimated Fee
    $18,480

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Introduction to Advertising Media

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Background of todays advertising
    Roles of advertising
    The advertising spiral and brand planning
  In Section 2 of this course you will cover these topics:
    Target marketing
    The advertising agency, media services, and other services
    The advertisers marketing/advertising operation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Media strategy
    Using television
    Using radio
  In Section 4 of this course you will cover these topics:
    Using newspapers
    Using magazines
    Out-of-home advertising
  In Section 5 of this course you will cover these topics:
    Internet and direct response advertising
    Sales promotion
    Research in advertising
    Creating the message
    The total concept: words and visuals
    Print production
    The television commercial
    The radio commercial
    Trademarks and packaging
    The complete campaign
    International advertising
    Economic, social, and legal effects of advertising

Introduction to Conflict Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining negotiation and its components
  In Section 2 of this course you will cover these topics:
    Personality
    Conflict
    Negotiation style
  In Section 3 of this exam you will be evaluated on below listed topics:
    Key negotiating temperaments
    Communicating in negotiation
    A note on cultural and gender differences
    Interests and goals in negotiation
  In Section 4 of this course you will cover these topics:
    Understanding the importance of perception in negotiation
    Effects of power in negotiation
    Asserting yourself
  In Section 5 of this course you will cover these topics:
    Principles of persuasion
    Rules of negotiation and common mistakes
    The negotiation process and preparation
    Alternative styles, strategies, and techniques of negotiation
    Team negotiation
    Negotiation in leadership and public relations
    Third-party intervention
    Using your personal negotiating power
    Post-negotiation evaluation

Introduction to Consumer Behavior

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: diversity in the marketplace
    Consumer research
  In Section 2 of this course you will cover these topics:
    Market segmentation
    Consumer motivations
  In Section 3 of this exam you will be evaluated on below listed topics:
    Personality and consumer behavior
    Consumer perception
  In Section 4 of this course you will cover these topics:
    Consumer learning
    Consumer attitudeformation and change
  In Section 5 of this course you will cover these topics:
    Communication and consumer behavior
    Reference groups and family influences
    Social class and consumer behavior
    The influence of culture on consumer behavior
    Subcultures and consumer behavior
    Cross-cultural consumer behavior: an international perspective
    Consumer influence and the diffusion of innovations
    Consumer decision making

Introduction to Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to advertising
    Advertising and rsquo;s role in marketing
    Advertising and society
  In Section 2 of this course you will cover these topics:
    How advertising works
    The consumer audience
    Strategic research
  In Section 3 of this exam you will be evaluated on below listed topics:
    Strategic planning
    Print and out-of-home media
    Broadcast media
  In Section 4 of this course you will cover these topics:
    Interactive and alternative media
    Media planning and buying
    The creative side and message strategy
  In Section 5 of this course you will cover these topics:
    Copywriting
    Design and production
    Direct response
    Sales promotion, events, and sponsorships
    Public relations
    Special advertising situations
    Evaluation of effectiveness
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Course Details