Associate Degree in Marketing

One Choice, Infinite Horizons

Program Overview

Brookwood University's Marketing program offers students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members create a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities needed to succeed in the dynamic world of marketing.

Courses offered in Associate Degree in MARKETING

Module 1

  • Course Name

  • Credit Hours

  • Introduction to the Humanities

    The course explores philosophic and artistic heritage of humanity expressed through a historical perspective on visual arts, music, and literature. Topics include myth, literature, art, music, television, cinema, and the theater. Also discussed are provocative issues in the humanities - religion, morality, happiness, death, freedom, and controversies in the arts.

  • 6 Credits

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  • Social and Cultural Geography

    Social and Cultural Geography considers why geography matters to the analysis and understanding social relations, cultural identity and social inequality. Course examines how social life is structured at a variety of scales with respect to ethnicity, industries, services, urban patterns, and resources of world as a whole.

  • 6 Credits

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  • English Composition

    English Composition provides you with rhetorical foundations that prepare them for academic and professional writing. You will learn the strategies and processes that successful writers employ as you work to accomplish specific purposes. You will develop skills in writing unified, coherent, well-developed essays using correct grammar and effective sentence structure.

  • 6 Credits

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  • College Algebra

    College Algebra provides an overview of the fundamental concepts of algebra: an understanding of the general concepts of relation and function; and the ability to solve practical problems using algebra.

  • 6 Credits

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  • World Religions

    World Religions course offers the broadest coverage of world religions as they exist today; helping you understand the ideology behind the many religions that strive today. While it is impossible to cover all religions, it does cover those of the vast majority of people.

  • 6 Credits

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  • Ethics

    Evenly balanced between theory and applications, this course shows you how to establish an ethical theory and how to apply it to a range of specific moral issues. This course examines ethical problems in such areas as mercy killing, personal relations, business, sexuality, medicine, and the environment.

  • 6 Credits

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  • Art Appreciation

    This course introduces the origins and historical development of art. Emphasis is placed on the relationship of design principles to various art forms including but not limited to sculpture, painting, and architecture. Upon completion, you should be able to identify and analyze a variety of artistic styles, periods, and media.

  • 6 Credits

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  • Pre-Calculus

    This course provides the mathematical foundation for an introductory calculus course. In addition to a brief review of basic algebra, the course covers equations and inequalities; functions, models, and graphs; polynomial and rational functions; exponential and logarithmic functions; trigonometric functions; and trigonometric identities and equations.

  • 6 Credits

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  • Human Biology

    This course is an introductory study of the human body, including the basic structure and function of the major organ systems (nervous, endocrine, circulatory, reproductive, etc.) and the effects of diet, exercise, stress and environmental change on human health.

  • 6 Credits

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  • World History

    World History course present the big picture, to facilitate comparison and assessment of change, and to highlight major developments in world's history. This course emphasizes the global interactions of major civilizations so that you can compare and assess changes in the patterns of interaction and the impact of global forces.

  • 6 Credits

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Module 2
Module 3

Program Overview

  • Eligibility Criteria
    High School Diploma, GED Or Equiv. International Education

  • Credit Hours
    96 Hours

  • Courses Offered
    16

  • Course Duration
    1 Year (Self-Paced) Program

  • Estimated Fee
    $21,120

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to the Humanities

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The art of thinking critically.
    Apollonian reason, dionysian intuition.
    Myth.
  In Section 2 of this course you will cover these topics:
    Literature.
    Art.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Music.
    The theater.
  In Section 4 of this course you will cover these topics:
    The musical stage.
    Television.
  In Section 5 of this course you will cover these topics:
    The cinema.
    Religion.
    Happiness.
    Morality.
    Life and death.

Social and Cultural Geography

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Mash-ups using google maps hand-held navigation devices
  In Section 2 of this course you will cover these topics:
    Mexican perspectives on undocumented immigration
  In Section 3 of this exam you will be evaluated on below listed topics:
    Building barriers in the middle east
  In Section 4 of this course you will cover these topics:
    Using air photos to make the case for war applying the concept of scale to war in iraq
  In Section 5 of this course you will cover these topics:
    Wal-mart in china
    Locating car parts plants
    Market segmentation

English Composition

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Writing to learn
    Critical thinking, reading, and viewing.
    Preparing.
  In Section 2 of this course you will cover these topics:
    Composing.
    Rewriting.
    Formulating arguments.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Using the internet for research
    Evaluating electronic and print sources.
    Apa documentation format.
  In Section 4 of this course you will cover these topics:
    Cms and cse formats.
    Writing in the disciplines
    Writing in the humanities.
  In Section 5 of this course you will cover these topics:
    Writing in the natural sciences.
    Writing in the social sciences
    Design principles

College Algebra

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Review of the real number system
    Linear equations, inequalities, and applications
  In Section 2 of this course you will cover these topics:
    Graphs, linear equations, and functions
  In Section 3 of this exam you will be evaluated on below listed topics:
    Systems of linear equations
  In Section 4 of this course you will cover these topics:
    Exponents, polynomials, and polynomial functions
    Factoring
    Rational expressions and functions
    Roots, radicals, and root functions
  In Section 5 of this course you will cover these topics:
    Quadratic equations and inequalities
    Additional graphs of functions and relations
    Inverse, exponential, and logarithmic functions
    Polynomial and rational functions
    Conic sections and systems of inequalities
    Further topics in algebra

World Religions

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Characteristics of basic religions
    Native american religions
  In Section 2 of this course you will cover these topics:
    African religions
    Hinduism
  In Section 3 of this exam you will be evaluated on below listed topics:
    Jainism
    Buddhism
  In Section 4 of this course you will cover these topics:
    Sikhism
    Chinese religions
  In Section 5 of this course you will cover these topics:
    Shinto
    Zoroastrianism
    Judaism
    Christianity
    Islam

Ethics

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    What is morality?
    Consequentialist -teleological- theories of morality
    Nonconsequentialist -deontological- theories of morality
  In Section 2 of this course you will cover these topics:
    Virtue ethics
    Absolutism versus relativism
    Freedom versus determinism
  In Section 3 of this exam you will be evaluated on below listed topics:
    Reward and punishment
    Setting up a moral system: basic assumptions and basic principles
    The taking of human life
  In Section 4 of this course you will cover these topics:
    Allowing someone to die, mercy death, and mercy killing
    Abortion
    Lying, cheating, breaking promises, and stealing
  In Section 5 of this course you will cover these topics:
    Morality, marriage, and human sexuality
    Bioethicsethical issues in medicine
    Business and media ethics
    Environmental ethics

Art Appreciation

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding art
    Visual elements
    Organizing principles of design
  In Section 2 of this course you will cover these topics:
    Drawing
    Painting
    Printmaking
  In Section 3 of this exam you will be evaluated on below listed topics:
    Graphic design
    Photography and filmmaking
    Digital art
  In Section 4 of this course you will cover these topics:
    Sculpture
    Crafts
    Product and clothing design
  In Section 5 of this course you will cover these topics:
    Architecture
    Designed settings
    Historical styles in western art
    Understanding art on all levels

Pre-Calculus

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Graphs
    Function and models
  In Section 2 of this course you will cover these topics:
    Polynomial and rational functions
    Exponential and logarithmic function
  In Section 3 of this exam you will be evaluated on below listed topics:
    Trigonomatic function
  In Section 4 of this course you will cover these topics:
    Analytic trigonometry
    Polar coordinates; vectors
    Analytic geometry
  In Section 5 of this course you will cover these topics:
    Systems of equations and inequalities
    Sequences; induction; the bionomial theorem

Human Biology

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Why study biology?
    Basics of biology, anatomy, and physiology.
    Determinism, biology, culture, and the ecological perspective.
  In Section 2 of this course you will cover these topics:
    Biological development and the human lifespan.
    Genetics, evolution, and human behavior.
    Human biology and intellect.
    The human genome project.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The biology of disability, health, illness, and treatment.
    Biology and mental illness
  In Section 4 of this course you will cover these topics:
    Biological elements of drugs, alcohol, and tobacco
    Human sexuality and sexual orientation.
    The biology of aging.
  In Section 5 of this course you will cover these topics:
    Public health and biology.
    Critical thinking and human biology

World History

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    From human prehistory to the rise of agriculture
    Early civilization
    Nomadic societies
    Classical civilization: china
  In Section 2 of this course you will cover these topics:
    Classical civilization: india
    Classical civilization in the mediterranean: persia, greece and rome
    The classical period: directions, diversities, and declines by 500 c.e.
    The rise of islam: civilization in the middle east
  In Section 3 of this exam you will be evaluated on below listed topics:
    India and southeast asia under the impact of islam
    Africa and islam
    East european civilization: byzantium and russia
    Western civilization: the middle ages
  In Section 4 of this course you will cover these topics:
    The spread of east asian civilization
    Centers of civilization in the americas
    The mongol interlude and the end of the postclassical period
    The west and the world: discovery, colonization, and trade
    Western civilization changes shape in the early modern centuries
  In Section 5 of this course you will cover these topics:
    The rise of eastern europe
    The ottoman and mughal empires
    East asia: vital trends in politics and trade
    The first industrial revolution: western society, 17801914
    World economy and western imperialism: africa and south asia
    The settler societies: the west on frontiers
    The development of latin american civilization
    The middle east and china in the imperialist century
    Russia and japan: industrialization outside the west
    World war i and the end of an era
    The west in the contemporary period
    Eastern european civilization
    East asia in the 20th- 22nd centuries
    India and southeast asia

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Principles of Professional Selling

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Personal selling and the marketing concepts
    Personal selling opportunities in the age of information
    Creating value with a relationship strategy
  In Section 2 of this course you will cover these topics:
    Communication styles:managing selling relationships
    Ethics: the foundation for relationships in selling
    Creating product solutions
  In Section 3 of this exam you will be evaluated on below listed topics:
    Product-selling strategies that add value
    The buying proecess and buying behavior
    Developing and qualifying a prospect base
  In Section 4 of this course you will cover these topics:
    Approaching the customer
    Creating the consultative sales presentation
    Creating value with the sales demonstration
  In Section 5 of this course you will cover these topics:
    Negotiating buyer concerns
    Closing the sale and confirming the partnership
    Servicing the sale and building the partnership
    Opportunity management:the key to greater sales productivity
    Management of the sales force
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Course Details